DEMANDplan Integrated Marketing Plan

Your growth starts with a real plan instead of random marketing activity. The DEMANDplan gives you a clear, phased digital marketing strategy tailored to your business goals. It brings all your marketing efforts together—from local outreach to full-funnel campaigns—so your local marketing strategy finally has direction and purpose.

Benefit: You’ll know exactly what to do next—and why it works. With a clear, focused marketing strategy, you’ll move faster, spend smarter, and finally see digital marketing services deliver what they promised.

Challenges Addressed: Most small businesses run on disconnected marketing services, uncoordinated campaigns, and guesswork. We replace that mess with a single, structured plan that aligns every marketing effort—online and offline—with results that move the needle.

Best in Class Secure & Compliant WordPress Sales Funnel & Secure Forms

This is more than a website—it’s a strategic sales funnel engineered for conversion and protected by enterprise-grade security controls. Built on WordPress supported by a proprietary secure infrastructure, it’s tailored web development for local small businesses that need more than a pretty site—they need real data protection to meet and exceed rigorous compliance and security standards.

Each liftDEMAND sales funnel comes standard with verifiable, end-to-end encrypted forms,  database encryption at rest, and true client/site isolation—protecting sensitive information and supporting regulatory compliance at levels rarely seen outside of banking or healthcare. (We seek to exceed DoD standards.)

Our security architecture goes far beyond the typical plugins, basic SSL, and Cloudflare you usually see. We have deployed an entire custom-built stack relying on top-tier technology, best practices in access control, continuous monitoring, and multi-factor authentication. Our stack protects and defends from the edge of the Internet to when WordPress serves a page. That means your site stands up to the same scrutiny as the world’s most demanding compliance audits.

And with our Lifetime Design Guarantee, your online presence stays fresh and secure as your business grows—without ever compromising on protection.

Benefit: It serves as a reliable, always-on marketing hub that builds trust, increases conversion rates, and helps your local business connect more effectively with with local clients—securely—from their very first interaction. Each visit is protected by advanced security measures that safeguard sensitive data, so you can concentrate on growth instead of risk.

Challenges Addressed: Many small service business sites fall short when it comes to turning interest into action—or protecting customer information. This solution addresses both with a professionally designed funnel experience, strong compliance-grade security infrastructure, and ongoing design updates that keep your digital presence working hard for you.

Search Engine Optimization (SEO)

The most successful businesses show up where people search. Our local search engine marketing strategy is built to get you there and keep you there for the long-term.

As an ethical SEO agency, liftDEMAND improves keyword rankings and optimizes search engine marketing with precision over time. (Our philosophy emphasizes wins over years that will survive multiple Google updates.) Our team applies digital marketing expertise within SEO to ensure it has an outsized impact while integrating tightly with other methods including online advertising. We craft campaigns that align with both a searcher’s needs and your business outcomes.

The strategy always focuses on driving results, improving visibility, and expanding reach across online platforms. We concentrate on local SEO and smart SEO strategy to make sure your business ranks in the local search results that matter most—especially in Google Local Services and key local directories. Using structured improvements, optimized content, and AI-informed updates, we help your visibility rise exactly where your local search audience is looking.

Benefit: We help your business show up where it counts—on the maps, in the listings, and in front of people who are ready to act. It’s a smarter, more intentional way to help your potential clients find you first and choose you above others.

Challenges Addressed: If you’re buried in search or missing from local listings, you’re invisible to the people searching nearby. Our local SEO strategy fixes weak visibility, inconsistent directory data, and underperforming pages—so your business gets found, gets noticed, and gets chosen.

Marketing Automation

In sales, speed matters. Roughly 50% of potential clients pick the service provider that reaches out and connects with them first. Our automation system responds to your clients in real time through personalized email marketing, SMS text messaging, voice broadcasts, and optional intelligent AI chat—so no one falls through the cracks. Plus our system integrates online appointment booking directly into your Google or Microsoft calendar. Every interaction feels timely, thoughtful, and aligned with how real people expect to communicate today..

Benefit: You stay top of mind and responsive even if you’re on the golf-course. Your potential and existing clients get fast, helpful answers plus the opportunity to directly book appointments with you—your business keeps building momentum in the background.

Challenges Addressed: Manual follow-ups waste time and miss opportunities. We automate the response process so you can concentrate on service, instead of chasing conversations. Your message gets out quickly, clearly, and consistently—on the channels your audience actually uses.

Digital Online Presence

Your online presence should make your business easy to find and even easier to trust. We manage your brand across platforms to ensure it looks sharp, reads consistently, and ranks well—especially in hyper-local search. That includes Google Business Profile optimization, citation building, listings management, and link building through trusted directories and aggregators. As your results-driven digital marketing agency, we make sure your business shows up strong wherever local customers are searching.

Benefit: From your GBP (Google Business Profile) to third-party directories, your business shows up looking credible, complete, and connected. It’s also a critical element to aid in increasing your search engine ranking power. That’s how you build real brand visibility—and get chosen before competitors even get noticed.

Challenges Addressed: Inconsistent listings, outdated information, and brand confusion hold back your growth. We fix that by aligning all your company’s profiles, cleaning up your digital footprint, strengthening your online presence, and executing a local digital marketing plan that earns trust, visibility, and results.

Reputation Management

Your reputation is your most powerful marketing asset—and your most fragile. (Up to 93% of consumers read online reviews before selecting a service.) We help you build and protect a 5-star reputation through unlimited reputation campaigns. Our process catches many negative reviews before their posted giving you time to repair the client relationship. Real-time review site monitoring and on-brand AI replies help you turn feedback into powerful messages that you care. Enhanced automated review marketing makes sure your reviews are seen. Our system encourages more reviews, collects honest feedback, and shares the best of it through managed social sharing and website widgets to boost visibility in your local community and amplify trust among local influencers.

Benefit: A steady stream of positive, timely reviews strengthens your credibility and builds meaningful brand awareness. Potential clients see proof that reinforces the promises your brand makes. This also has an outsized benefit for SEO by increasing your ranking power. (73% of potential consumers only trust reviews that have happened in the last 30 days.)

Challenges Addressed: Inconsistent reviews, slow responses, and outdated feedback weaken your reputation and stall growth. We fix that by creating a system of social proof that works continuously to gather recent reviews, reinforce trust, and make your business the clear choice in your market.

Social Media Management

Your local target audience doesn’t just want to see you—they want to feel connected. We manage your brand’s voice across major social media platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), and your Google Business Profile. Our system runs on AI-enhanced timing, so your posts show up when your audience is actually paying attention. We rotate through a full spectrum of content: helpful tips, community news, offers, and client stories—all tailored to support your local credibility and trust. 

Benefit: You stay visible and relevant in the feeds your prospects and clients scroll daily. Stronger social media marketing keeps your brand part of the conversation—familiar, engaging, and always present in your local community.

Challenges Addressed: Most small businesses struggle to post consistently—or meaningfully. We remove the pressure of constant content creation and ensure your social media posts are sharp, timely, and always working to build relationships in your local audience.

Brand Broadcasting

Sometimes clients just need a gentle nudge—something timely, thoughtful, and unmistakably you. Brand Broadcasting is how we keep your audience in the loop with smart, scheduled content: think newsletter marketing, blog amplification, and timely browser notifications. Powered by AI that identifies what matters most to your clients, we deliver insight-packed updates through strategic social content distribution. This system supports your broader content marketing plan and helps you stay visible, valuable, and relevant in your local community. 

Benefit: You build steady brand awareness without chasing the algorithm. Each touchpoint reinforces your expertise, keeping your business front-of-mind in a way that feels personal—not pushy.

Challenges Addressed: Most businesses go quiet between sales. We solve that by giving you a consistent rhythm of content that informs, reminds, and resonates—automatically delivered across every platform your clients already trust

Ad Management

The right message, at the right time, in the right place—that’s how you win. Successful campaigns combine creativity and precision. liftDEMAND designs every advertising campaign with a clear advertising plan, carefully chosen advertising platforms, and the right mix of advertising products and advertising services. With deep advertising expertise, the team selects the most effective advertising options and advertising tools to ensure marketing investments reach the right target audience and achieve specific campaign goals.

Our ad management solution combines geo-fencing, retargeting, display ads, and smart paid advertising campaign to stay in front of your highest-value prospects. We don’t just set and forget. Our team monitors performance continuously while AI tools fine-tune ad design and targeting to get the most out of every dollar. We also optionally support Google Ads and other ad networks as well. However, our primary effort is concentrated on smarter digital advertising on strategic advertising platforms that meets local buyers where they are.

Benefit: You’ll stop wasting money and start gaining momentum. Your ads reach the people most likely to act—at just the right moment—so you get more visibility, more clicks, and more calls without overspending.

Challenges Addressed: Too many businesses lose money on local advertising and Google advertising that’s poorly targeted or poorly managed. We fix that with intelligent retargeting, strategic geo-fencing, and continuous optimization—so every campaign works harder and smarter for your business.

Video Production

Strategically designed videos give your brand a face, a voice, and a message that sticks. From authority-building videos and reputational videos, to persuasive sales videos and scroll-stopping social media ads, we craft content that connects. Every piece is produced to showcase your expertise and is uploaded to platforms like YouTube using search-optimized titles, tags, and descriptions—so your content gets discovered, not buried.

Benefit: You come across as the go-to expert—trusted, polished, and easy to find. Your videos build credibility and visibility at the same time, supporting both your brand reputation and SEO.

Challenges Addressed: Most service businesses struggle to create video content that actually performs. We handle it all—from concept to search-ready upload—so your brand gets seen, heard, and remembered for the right reasons.