Market Wisely™ - Boost Your Profits with Our Proprietary Business Growth Strategies...
Maximize your marketing investments, simplify your effort!Get a complete, concentrated, and coordinated profit boosting professional services marketing solution that will help you be #1 in your market.
We Help Business, Financial, Health & Wellness, Home & Construction, and Legal Professional Services
liftDEMAND is our marketing technology business partner with innovative web design and web-hosting. Their knowledge of internet marketing and online customer service has greatly enhanced our online presence.
Over 20+ Years, Our Clients Have Generated More Than $550,000,000+ in Documented Opportunities.
Our team of experts works closely with you to understand your organization’s business development needs and develop strategies that will work for you and your business goals. From there we build out the best possible solution that incorporates our Core-4 strategies for growth.
Our clients include small businesses and midmarket companies. We’re proud of our ability to deliver our clients the power of enterprise marketing while keeping costs affordable.
And because we take pride in what we do, all our clients are VIPs. That means regardless of where you are in your journey, we’ll treat you with respect, professionalism, and integrity.
Start with a DEMANDplan™ to get a comprehensive 12-month plan.
The Professional Service Businesses We Work With Throughout the United States and Canada Include…
Business
- Business Consulting Services
- Change Management and Organizational Development
- Consulting Services
- Event Planning and Management
- Facilities Management and Maintenance
- Financial Planning and Analysis
- Human Resources and Talent Management
- IT Services and Support including Strategy and Implementation
- Logistics and Supply Chain Management
- Operations Management
- Printing and Document Services
- Project Management
- Risk Management and Compliance
- Sales Consulting and Training
- Security Services
- Software As A Service (SAAS)
- Strategic Planning and Execution
- Supply Chain and Logistics Consulting and Outsourcing
- Technology Consulting and Services (e.g. Software Development, Cybersecurity)
- Training and Development Services (e.g. Leadership Training, Employee Training)
- Translation and Interpretation Services
- Virtual Assistant Services
- Writing and Editing Services (e.g. Technical Writing)
Financial
- Accountants & CPAs
- Bookkeeping
- Business Services
- Financial Advisors
- Independent Insurance Agencies
- Mortgage Brokers
- Realtors
Health & Wellness
- Acupuncture
- Body Sculpting/Lipo
- Chiropractors
- Cosmetic & Restorative Dermatology
- Day Spa / Medispa
- Dentists & Orthodontists
- Dispensaries & Medical MJ
- Fitness Centers/Gyms
- Massage Therapy
- Optometrist
Home & Construction
- Architecture & Civil Engineering
- Carpet & Flooring
- Carpet Cleaning
- Construction/Concrete
- Electrician
- Home Cleaning & Organization
- Home Renovation
- HVAC (Summer & Winter)
- Landscaping
- Pest Control and Building & Pest Inspection
- Plumbing
- Roofing
- Solar Energy
- Solar Roofing
- Water Damage Restoration
Legal
- Bankruptcy Lawyers
- Business Law
- Entertainment Law
- Estate, Trusts, & Family Law
- Personal Injury Lawyers
- Real Estate Law
- Tax Law
liftDEMAND is the complete All-in-One Profit Boosting Digital Marketing Service Designed Specifically for You
You need an advantage: Competition is Intense!
The professional service industry is one of the most competitive industries out there. With so many competitors vying for attention, it’s understandable why businesses struggle each day to attract clients.
According to Hubspot, 80% of decision makers say they prefer to work with local businesses over large corporations. This makes sense because small businesses tend to offer a better overall experience.
However, getting noticed in the sea of competition is difficult. That’s especially true when large corporations have deep pockets to outspend local businesses.
That’s where strategic digital marketing comes into play. By implementing liftDEMAND’s Core-4 Profit Generating Machine, you can start attracting more customers while maximizing your investment and reducing stress.
You need a complete digital marketing solution.
liftDEMAND has the answer! Our All-in-one Core-4 Profit Generating Machine is at the center of our comprehensive and effective strategy for creating growth.
- Website With Sales Funnels & Automated Marketing (Text, Voice, Email)
- Reputation Management
- Social Media Management
- Increased Website Traffic
We understand exactly what professional service firms need to succeed online. From building brand awareness to increasing sales conversions and driving qualified leads, we offer a wide array of digital services for marketing designed exclusively for professional services companies and customized specifically for you.
Save time, maximize your investment, be free!
Our approach helps you save a ton of time. We help you get the biggest bang for each marketing dollar possible. And we unburden you from the details so you can concentrate on winning more business.
- We start with a thorough understanding of your industry, target audience and goals.
- Then we craft a strategy based on over 20 years of experience tailored to meet those needs.
- And finally, we execute the plan to ensure success.
We help you achieve your business objectives while also:
- Helping you to control costs. (Managing fewer vendors equals less stress.)
- Giving you the gift of time so you can do more of what’s required to grow your bottom line.
Start with a DEMANDplan™ to see exactly how we’ll help you market your business. Whether you work with us or someone else, it will give you the confidence to know exactly how to target your dream client’s buyer persona and become #1 in your market.
What You Need to Know About Getting More Profits Online:
The Critical Elements to Generate More Opportunities
The Exact Methods Leveraged by Industry Titans
How to Scale How Many Opportunities You Generate
The 3 Choices You Must Confront to Make it Happen
Why Your Business Should be Using LiftDEMAND as Your Profit Boosting Digital Marketing Agency of Choice…
Chances are you are still struggling to make sense of what exactly a digital marketing campaign is, let alone how it works.
liftDEMAND is a marketing consulting firm that specializes in helping professional service companies with digital marketing efforts. We will help you:
1. Generate More Leads
One thing that most people don’t realize about digital marketing is that it actually generates more leads than traditional forms of advertising.
This is because digital marketing allows you to reach potential customers where they are—for example on social media platforms like Facebook and Twitter.
In addition to social media, digital marketing can generate more leads through an email marketing platform, search engine optimization, content marketing, and pay-per-click advertising and much more. Our comprehensive digital marketing solutions will help you generate opportunities and grow your business.
liftDEMAND will enable you to target your audiences where they are and help you maximize your investment.
2. Increase Customer Retention
Another benefit of using online marketing is that it helps retain current customers. When someone visits your site, they might feel like they already know everything that you do. However, when they see your products and services online, they can become better educated about what you offer.
We’ll help you deepen your relationships with your clients, increase your referrals, and maximize your cross-sell opportunities. The more services of yours a client leverages, the more indispensable you are to them.
3. Save Money
Digital marketing offers more value for each dollar invested when compared with traditional advertising methods and it offers much better tracking of results.
Plus it gives the advantage of being nearly instant and ultra flexible. Ads on TV, radio, billboards, etc. may make you feel good but chances are they offer the lowest ROI of all forms of marketing.
And with liftDEMAND, because we are a complete marketing solution, we often can generate more savings vs. you having to cobble together multiple solutions to accomplish the same goal. We also eliminate the need to hire staff to handle your marketing. Those savings can be re-invested into the digital marketing activities that are proven to generate more results!
If you want to know exactly how to generate more leads, increase retention, and save money a DEMANDplan™ will give you a complete 12-month roadmap towards your success.
Making More Profits With liftDEMAND is as Easy as 1, 2, 3.
1. Request FREE Proposal
2. Have Your Visit
We’ll listen to your situation and give you options on your best path forward.
3. Let us Handle The Heavy Lifting
Approve your personalized Profit Generating Machine & we’ll get started!
To Win in Your Market, Having a Profit Boosting Strategy is Key…
You want to be the #1 go-to professional services business of your industry in your local market.
You also want to drive growth and strengthen relationships with existing clients.
To be successful requires understanding your “perfect client” needs and behaviors, and where they are heading. Then you must take action!
Get started with a DEMANDplan™ – a complete 12-month strategy!
Drive the most impactful growth.
liftDEMAND’s Core-4 digital marketing strategy helps you increase the impact you have in your market. Plus we leverage data insights and smart testing to constantly refine our winning approach.
- We operate from a proven digital marketing strategy framework
- We concentrate on the goals and objectives that we know to drive success
- We leverage data insights and intelligent testing to build a successful digital marketing campaigns
- We strive to maximize your ROI over time
- We adhere to best practices within our “Core-4” strategy to build and protect your brand in your market.
All boats rise with this growth hack...
We concentrate on strictly serving professional services in four industries:
- Financial
- Health & Wellness
- Home & Construction
- Legal
We are selective about who we work with! This expertise allows us to be more effective. We know what we are doing.
Our All-in-One solution is built with this in mind. The Core-4 Profit Generating Machine that we build for you handles the details to help you achieve success without your having to worry about the day-to-day digital marketing operations.
From managing your automated marketing to creating landing pages, optimizing your site, and measuring success across channels, it’s all part of our running a solution on your behalf.
We allow you to concentrate on growing your business rather than trying to figure out how to keep up with the latest marketing trends. You’ll save money because you won’t need to hire additional resources to handle the tasks that fall under “digital marketing.”
Also, we’re always applying what we learn across all our clients in the same industry and profession. That means over time we can help you generate more positive impact to your bottom line rather than spending time and money on activities that don’t offer a good ROI.
The benefit of market exclusivity is real!
Because we only work with one professional service firm of each type within a local market (one per zip code), your market is protected. When you start working with us, your competitors are blocked from joining our service.
We put all our energy into driving your success!
Ask around and you’ll find we are quite unusual in this approach. Most digital marketing agencies would happily work for the same kinds of companies in the same market. But we believe that the only way to help you be #1 in your market is to only work for you in your market. Kind of makes sense right?
Digital is at the Epicenter of How Individuals and Companies Find and Select Professional Services
%
Of All Website Traffic Exclusively Comes From Search Engine Activity
liftDEMAND includes potent automatic and by-hand SEO
Our solution takes care of all the core search engine optimization details. We regularly audit your SEO footprint based on deep content analysis and leverage Assisted Support credits to continually improve your SEO.
%
Of Decision Makers Use Google to Discover a New Service
liftDEMAND helps you rise above competitors in Google
We leverage WordPress to power your website. Google loves WordPress. Then we apply best practices to help your site perform better. Finally, when we develop content for you, you will begin to rank for many more keywords. We’ve had clients that previously ranked for 1 or 2 search phrases begin to rank for 100 or more after we re-developed their website.
%
Of Decision Makers Work With a Service Based on That Company's Website
liftDEMAND creates beautiful custom websites that convert
Your website will look amazing and help elevate your brand. Content is written with Neurolinguistic Programming to leave a positive impression in the mind of the site visitor. And since 95% of visitors bounce away, we help you continue to sell to them long after they’ve visited your website.
%
Of Decision Makers Leverage Social Media Daily
liftDEMAND makes you a Social Media rockstar
We will unify your brand presence across Facebook, Twitter, LinkedIn, and YouTube. We will post content that engages and also celebrates your brand. We’ll also help you deploy video content to YouTube. Your brand will become more engaging and attract more eyeballs as a result.
%
Of Decision Makers Access Email Multiple Times Per Day
liftDEMAND includes Email marketing & fresh content
Month after month we will add content that is customized for your company and locality. This content supports your core sales funnels. We’ll then send regular newsletters to your clients via Email to make them aware of this content. This increases loyalty and creates cross-sell opportunities.
%
Of Buyers Choose The Vendor That Responds First
liftDEMAND connects you with prospects ASAP
We leverage strategic marketing automation to ensure they hear from you. You may be out on the golf course… but your prospect will think you are hard at work trying to reach them.
Your business must be fully engaged in digital marketing in order to capture more market share.
An incoherent or haphazard strategy will cost you potential clients!
liftDEMAND is the Profit Boosting Digital Agency of Choice for Business, Financial, Health & Wellness, Home & Construction, and Legal Professional Services
Your website, social, ads, and outbound marketing efforts must embody these three characteristics:
- They must showcase your Expertise
- They should speak with Authoritativeness
- They must make your Trustworthiness stand out.
Google wants you to EAT!
Combined together expertise, authoritativeness, and trustworthiness embody Google’s E-A-T principle. This is embedded in the Artificial Intelligence that decides what pages and information online should rank for a given search term.
Google believes that the overall quality of content is directly related to this principle. That’s based on their watching how people “vote” on content based on website visits, length of stay on those sites, and the increasing links back to a site.
At liftDEMAND, as we craft your website, social posts, ads and more, we ensure EAT is top of mind and present in your content. That way we demonstrate to both Google and your website visitors that you have the relevant experience to serve them well!
You are a YMYL industry!
YMYL stands for “Your Money, Your Life” and is an important factor for how Google evaluates your online presence.
YMYL is a category assigned to any content that can impact a business or person’s financial/physical wellness. If your professional service is in Business Services, Financial, Health & Wellness, or Legal you fall under the YMYL guidelines.
Basically, if a website is considered YMYL it must reach higher standards of authority, content quality, privacy protection, and security.
Fortunately, at liftDEMAND we are well aware of these requirements and help our clients comply. It’s one more way we help you rise above your competitors who likely are unaware that YMYL exists.
It's all about building trust in your brand!
If people don’t trust you, why should they do business with you?
EAT and YMYL are all about trust. So is your online reputation as well as making it easy for folks to connect with you.
To build trust you must:
- Follow best practices to comply with EAT and YMYL guidelines
- Make sure your online presences offer full details on how to work with you or get help from you. (Name, Address, Phone Number, Hours, etc.)
- Demonstrate via testimonials that you offer exemplary services. Testimonials should be in text and video form.
- Have a strong ever-growing set of 5-star reviews on the review platforms that matter for your industry. Always seek to get more reviews posted on Google as well.
The liftDEMAND Core-4 Profit Generating Machine takes all of this into consideration and helps you increase the trustworthiness of your brand over time. This will turn more visitors into clients and increase profits!
At liftDEMAND we help your audience find you online.
liftDEMAND offers a wide range of digital marketing solutions including:
Managed Website, Sales Funnels, Automation
Managed WordPress Website
WordPress is the leading content management system on the planet and powers more than 40% of the Internet. Google gives preference to WordPress websites in ranking. We handle SEO, security, compliance, and much more.
Managed Sales Funnels & Lead Nurturing
A website is made more powerful with sales funnels. These focus the prospective customer journey and help to increase conversion and upsell opportunities.
Lead nurturing steps in to help strengthen interest after a lead has indicated they are interested in your services.
Automated Marketing
Combines Email, text messaging, and voice together to fuel you processes and make clients, prospects, and leads all feel like you are chasing them. It helps to add consistency and increases odds of winning business by 50% or more.
Chances are you simply have a website. Elevate your web presence with liftDEMAND and let us help you create a better, stronger impression..
Reputation Management
Why Does Reputation Matter?
- 92% of decision makers that need a particular service read online reviews first before contacting a business.
- 55% of decision makers will give preference to services with a high number of 5-star reviews even if that service is more expensive than other competitors.
- 88% of decision makers trust online reviews as much or more than word-of-mouth referrals!
- Google gives ranking preference to businesses that have recent and frequent 5-star reviews.
- Brands with a multitude of 5-star reviews are worth more if & when you decide to sell your business.
Managed Reputation Marketing
We combine managed reputation with brand marketing to help you first attract more 5-star reviews and then promote your brand’s success via Social and Video.
Plus our approach helps to protect and defend your brand against negative reviews. We literally head them off and alert you of unhappy clients so that you can take immediate action to fix what’s broken.
At liftDEMAND we turbocharge your brand to build more trust and help you rise above your competitors over time with more high-quality 5-star reviews.
Social Media Management
Why Does Social Matter?
-
79% of Internet users use Facebook
-
50% of the active Twitter users follow local businesses and brands to learn about new products, offers, and new insights.
-
There are over 1 billion searches per day on Linked In
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53% of users follow their favorite brands and businesses on Instagram, so they don’t mind being marketed to.
- Google gives ranking preference to businesses that have active social presences. (Twitter is open to Google.)
Managed Social
Humans are social creatures and we find our “tribes” online in social communities. If you want to build and cement trust in your brand then you must be active in social. It gives reason for your existing clients to keep coming back and it demonstrates to prospects why you are worth considering for what you offer.
With social, you must make sure that only a small percentage of activity is “sales” related. The rest must be about human interest and education.
We create customized posts for you and we handle the posting. That way we ensure you are consistently present on social with your brand.
We connect with and post to the following social networks:
When we write blog articles on your behalf we also post to other blog and publishing platforms. This helps increase high-quality links back to your main sales funnel pages. The platforms include:
- Blogger
- Google My Business
- Instapaper
- LiveJournal
- Tumblr
- WordPress.com
The kind of social presence we will help you build at liftDEMAND is deep and designed to make your audience want to keep doing business with you and refer others to you.
Increased Quality Traffic
Traffic is Fuel!
Once your website, reputation, and social presences are firmly in place, it’s time to start drawing more traffic to your sales engine to help you increase your opportunities.
We put a number of various techniques to work for you in order to accomplish this goal. These include:
- Retargeting (Ads that get displayed to people after they have visited your website.)
- PPC Ads – on Google & Facebook
- Press Releases
- Social Promotion of 5-star reviews
- Video of client testimonials on YouTube (The 2nd largest search engine just after Google itself.)
- Marketing with Emails of the fantastic content we’ve created for you.
- Browser broadcasting with direct alerts into subscribers’ browsers when you’ve added new content.
All of these elements are part of a dynamic Integrated Direct Marketing Plan that we create at liftDEMAND to help you win in your market.
liftDEMAND incorporates deep professional and business services knowledge in all we do.
We’re all about strategic growth. Throwing money into marketing and hoping things work out is the last strategy you want. You need to think ahead and plan accordingly.
If it feels overwhelming to understand how to really leverage digital marketing for professional services in an integrated way, hire liftDEMAND and let us relieve you of that stress!
Get your own fractional Chief Marketing Officer.
- They analyze your company and where you fit within your market.
- They look at current trends and help develop a plan for you so that you can have the greatest chance to succeed in your market.
- They look at the big picture. They examine your market position along with your competitors.
- They seek to understand your products and services, your target audience, your goals and objectives, your financial situation, your resources, etc.
This helps them determine the challenges you currently face and the actions that are going to help you have the greatest impact.
Get a custom-built marketing strategy.
Your CMO will build a customized strategy leveraging our Core-4 All-in-One digital marketing designed to maximize your results.
We will help you build better relationships with your clients and prospects. These relationships will fuel your future success.
We are experts at helping companies build out a growth marketing strategy that integrates all the most potent digital marketing strategies into one cohesive system that drives revenue.
This all-in-one marketing approach allows us to focus on what we do best – growing great businesses.
How Do You Feel About Your Current Online Marketing Efforts?
35% Of Business Owners and Executives feel they are missing the mark with their digital marketing and online visibility…
How does this compare with how you feel about your marketing?
%
Highly Dissatisfied With Existing Online Marketing Strategy and Presence
Many business owners describe having some or all of these five emotions about their online marketing. How many do you share?:
Frustration
Why isn’t online marketing what we were promised?
Confusion
The jargon feels like a foreign language!
Fear
It’s not working! How do we stop competitors from beating us with it?
Dissonance
I’m being told to do things that feel wrong for my brand/market!
Isolation
I’m made to feel as if I’m an out-of-touch dinosaur if I question the value of my current online marketing efforts!
Clear up all your frustration, confusion, fear, dissonance, and isolation by starting with a DEMANDplan™. You’ll get a complete 12-month plan that you can put to work on your own or with us.
If you haven’t been able to fully leverage online marketing to help you generate more opportunities for your company, it’s OK. (Keeping up with Google and Facebook is a full-time job. Add in Twitter, LinkedIn, YouTube, Search Engine Optimization, keeping systems up-to-date, and so much more… it’s a whirlwind!)
As a business owner/manager, is trying to be a digital marketing expert the highest, best way to leverage your time? Is that the sort of major headache you want for your daily life?
Wouldn’t it be better to have your own CMO and specialized team handling all these details for you?
That’s the simple premise and power of liftDEMAND!
Revealed Below: How to Affordably Create More Profits
Leveraging The Same Approach of Big Players on The InternetHow liftDEMAND’s Scalable Engagement Drives Business Growth Through our “Core-4” Digital Marketing Efforts
liftDEMAND’s Core-4 digital marketing services will help you achieve your business goals by reaching out to potential clients across multiple platforms and devices. We will help you target specific audiences with relevant messages, boost your brand awareness, increase your customer loyalty, and more.
liftDEMAND’s Digital Marketing Agency Strategic Advantages:
- A total 360-degree solution leveraging the most important, cost-effective digital marketing tools, solutions, and methods available.
- 100% done for you. All we need is input from you from time to time. And yes, we need you to close your opportunities into sales. Saves you and your staff time, headaches, and heartburn!
- All-in-One meaning you have one single vendor coordinating an integrated approach. (Far better than trying to piece it together yourself.)
Our Core-4 Online Marketing Efforts include
the following Digital Marketing Techniques / Solutions:
Managed Website With Automation
Your website must be designed to convert traffic to opportunities. Your content should take advantage of neurolinguistic programming. The design should leverage modern psychology, including color choice, pattern interrupts, and gamification.
More About Managed Websites & Automation
Custom Website Design
A custom web design can be an excellent tool for attracting new customers. It should be attractive, easy to navigate, and include the right content. Our designs are standards-based, mobile-friendly, compliant, and designed to convert visitors into relationships.
Web Service Providering
liftDEMAND is responsible for including all the tools needed to build and maintain your site. We handle things like setup, databases, WordPress installation, and security features. We offer the speed and flexibility of dedicated hosting and the ease of use of a fully managed installation. We offer the ultimate combination of simplicity and flexibility.
Search Engine Optimization (SEO)
We proactively work to optimize your site for Google and Bing to make sure it is easy to find in web search results.
Local SEO
Local SEO helps ensure that your company has an online presence that accurately reflects its location. It also makes sure that your website is optimized so that it ranks high in localized search results. This includes optimizing your address, phone number, hours of operation, and even the name of your business on your website. If you want to rank well in local searches, it’s important to also make sure that your information is accurate and up-to-date across all channels and local business directories. We handle this for you as well and are partnered with MOZ and YEXT to help ensure your business listings are always accurate.
Technical SEO
Technical SEO is about making sure that your site meets all web standard requirements. This includes things like loading speed, error messages, and structured data. If you want to rank well in search engines, it’s important to make sure that your website performs well across different devices and browsers.
Your website should load quickly and smoothly without errors or glitches. There are many factors that affect how fast your site loads, including the size of images, JavaScript files, and CSS stylesheets. We handle all these details for you.
Structured Data Markup
If you want to make sure that your site is easy to read and understand for both humans and machines, you need to add structured data to your site. Structured data allows search engines to better understand what information is on your site. Adding structured data to your site makes it easier for people to find specific types of information, such as products, addresses, phone numbers, events, reviews, and articles.
Link Building
The importance of link building cannot be understated. A good link profile is one of the most powerful tools you can use to improve your site’s visibility in search engines. We help you generate external links through our unique brand broadcasting network approach. High-value sites get copies of your content and point back to your website as the central authority. In addition, we link supporting blog posts and articles to your main sales pages. Finally, we help you deploy high-quality links to 3rd party authority sites which actually boosts your own website authority!
Conversion Rate Optimization (CRO)
We make sure your website builds trust with visitors and has clear calls to action. We seek to make sure all your website visitors exit your site with a positive impression and a recognition that you are the go-to authority in your market. Proper conversion optimization can more than double a website’s ability to convert!
Sales Funnels
The sales funnel is a way of structuring a website landing page to better track the buyer’s journey and encourage website visitors to take the next step in becoming your clients. It’s an important part of your website because it properly focuses and engages buyer intent which increases conversions.
Automated Marketing Platform
Automated marketing allows businesses to send targeted messages to their customers via email, texts. and voice messaging. Custom messaging flows can be created per campaign to maximize impact.
Automation of this kind helps companies generate leads, nurture prospects, score leads, measure their success, and improve their overall return on investment (ROI).
As organizations grow in size and complexity, the time- and cost-saving effects of automation increase..
Reputation Management
You need to have a growing five-star reputation via active reputation management. It should instill instant trust in your brand. It should broadcast your greatest success to your website. Be sure your brand rises above your competitors!
More About Reputation Management
Your online reputation is important because it can affect your business. It’s also something you need to manage if you want to protect yourself from negative consequences. Every comment, like, or review your brand receives could potentially damage your reputation.
That’s why it is such an essential component of your overall digital marketing plan. With tools like Google My Business, Facebook Audience Insights, Twitter Analytics, and others, it’s easy to feel overwhelmed! Fortunately, our solution gives you a centralized space to help build your reputation, see what people are saying about you, and to take action to improve your standing in your market.
With liftDEMAND you will get beautiful client testimonials routed to your website, social media channels, and high-quality 5-star reviews directly on Google.
Social Media Management
You need to have an active social media marketing presence. It should SHOW you KNOW what you’re doing and that you’re ACTIVE in your local community. You must prove you’re worth doing business with. You must show your about more than selling.
More About Social Media Management
Social Media Marketing is a powerful tool used by businesses to promote their products and services. It allows companies to communicate directly with customers and prospects. With over 2 billion monthly active users worldwide, there is zero doubt that social media platforms like Facebook, Twitter, LinkedIn, YouTube, and others offer tremendous opportunities for businesses looking to reach potential clients!
Social media is about more than “selling”. It’s about building a relationship with your audience. Social media is very passive meaning that people quickly and somewhat mindlessly scroll through posts without taking action. But each time they interact with their post a seed is planted in their mind’s eye of the value you offer. This has a collective impact over time.
90% of your social activity should be light, friendly, and educational with 10% of your activity (or less) being specifically sales oriented.
liftDEMAND specializes in social media management. We are full service and handle all of the critical details across all the major social platforms.
Increased Website Traffic
You also need an advertising presence that intelligently ties into Google, Facebook, Twitter, and other channels. This will begin delivering high-quality leads to your online sales presence. This augments all the organic methods of building your brand.
More About Increased Website Traffic
Attracting more traffic to a website is one of the most important things that you can do for your business. It’s also something that many people overlook when they are trying to increase their sales and profits. Like all the other forms of digital marketing, this can feel overwhelming and so it gets overlooked.
At liftDEMAND we handle traffic generation via a number of different activities:
Content Marketing
At the core of our content strategy, we will deploy articles customized for you to your website each month to help you engage with prospective clients. We write about topics that will be of interest to them and that will cause them to consider working with you. Search engines love quality content. That’s especially true when it is localized to your specific market. Our content marketing strategy is a very organic way of attracting traffic and eyeballs to your website.
NOTE: We’ll leverage both social media and brand broadcasting to promote those articles and help further attract visitors back to your website and your sales funnels.
The content we create will also have visual elements proven to increase engagement with your content.
Video Production
Video is another form of content marketing. Most folks spend up to 2 hours per day consuming online videos. Given these numbers, YouTube is one of the best video marketing channels as it is the largest search engine after Google and Bing. Having engaging videos here can draw more eyeballs to your website. Video also helps to breathe life into your website directly.
Videos can explain something complex in simple terms. They can educate and entertain. The ultimate goal is to connect with people and demonstrate why they should do business with you.
NOTE: We promote videos across Facebook, Twitter, LinkedIn, Etc.
Marketing With Email
Marketing campaigns leveraging Email are one of the most effective ways to reach your target audience. They allow you to connect directly with your customers. You can send emails to people based on their interests, location, demographics, etc.
For example, a Newsletter is an EMail campaign that can be used to build trust between you and your customers. It’s also a great way to keep in touch with your clients. We will gather the content we’ve developed for you and send out a newsletter on your behalf. We like to also incorporate a call to action in your newsletter if possible. Our newsletters get attention, are easy to digest, and are visually appealing.
Of course, you can always leverage Assisted Support Credits to have us send your own one-off marketing messages via Email as well. Remember, we’re here to help support you in your efforts!
Retargeting
We leverage targeted digital marketing advertising campaigns to folks who have already visited your website. We know that 95% or more of website visitors abandon websites before making purchase decisions. Our goal is to increase your sales by reminding visitors about the products or services they viewed on your website. This is one of the best forms of paid advertising as you are targeting ads to folks who have already shown enough interest to visit your website.
Pay Per Click (PPC) Management
PPC ads are what you see when you search in Google or Bing or that appear on Facebook. Our goal is to optimize your PPC campaigns to keep costs low while striving to always get better and better results. We take care of all the details including campaign setup and optimization.
liftDEMAND offers members exceptional quality, outstanding service, and unparalleled results.
- We are a trustworthy full service internet marketing company.
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