Optimizing Content for Success: A Comprehensive Strategy
In the fast-paced digital landscape, content creation has become a cornerstone for establishing a brand’s online presence.
(If your content creation strategy is lacking, you are behind the curve according to a mountain of statistics over at Hubspot.)
However, creating long-form content is the tip of the iceberg. Behind the scenes lies a detailed, thoughtful, purposeful, and effective strategy. It drives our content creators to develop high-quality, search-engine-friendly content. At the heart of this process is the DEMANDplan™. This is a blueprint we create designed to elevate your content’s visibility and engagement with your target audience.
(Connecting with people who are likely to become your best customers… mirror images of your existing perfect clients. These are also known as dream buyer personas or customer personas.)
In this detailed strategy below, we delve into the intricacies of a comprehensive content creation process. It aims to maximize both your organic search ranking potential and the ability to convert readers into action takers.
Quick Video Summary
Part 1 - Content Creation is King
Keyword-Centric Approach: Laying the Foundation For High-Quality Content and Organic Traffic
Underpinning this content strategy is a deeply researched keyword approach. Content suggestions from the DEMANDplan™ inspire deeper research. For each core keyword concept that’s found, a series of at least three blog outlines are carefully crafted. These outlines are more than sketches. They are comprehensive “mini” plans, complete with suggested target relevant keywords for the content. The primary goal here is to capture a diverse range of long-tail searches, enabling each article to rank prominently. Within these outlines, one target keyword is designated as the primary, closely aligned with the article’s title.
From Outline to Draft: Crafting the Content
With the outlines in hand, the writing journey begins. Leveraging a combination of research and expert guidance, the preliminary article is drafted. This stage involves weaving together relevant information and insights to create a coherent narrative that resonates with your audience. We also edit the content to ensure it achieves reasonable readability scores. (We like HemingwayApp as an editing tool to aid readability.) The aim is to create content that adds genuine value, fostering a sense of credibility and trust.
The Art of Editing: Refining for Authenticity and Avoiding AI-Generated Content Detection
Each article undergoes an exhaustive editing process. This includes a key component of ensuring the content comes across as human-generated. It’s true that AI has made significant strides in natural language generation. Yet maintaining a human touch is vital for establishing authenticity. (It’s OK to research with AI but it is important to retain the human factor when writing.) Therefore, a benchmark is set to achieve scores below 30% on AI-generated content audits.
The world is going mad with AI-generated content that is lackluster. Google’s search engine algorithm and the AI that runs it is taking notice of content that scores as human written. (We like zerogpt.com as a tool. It is the most difficult of all AI detection tests to pass.) This piece of content scores well as “human-written”, which it was!
Enhancing for Ranking Power: Achieving Visibility
Visibility on search engines requires more than well-written content; it demands strategic optimization. To bolster an article’s ranking power, it’s essential to delve into the post or page’s individual ranking potential.
This involves analyzing top topics, clusters, titles, and headers. These then are cross-referenced with the highest-ranking competitors in the field. A composite ranking score of “thought competitors” is established. This ensures that your article or sales page outshines the competition. It also helps support superior organic ranking capabilities.
For example, competitors for the search term, “best practices for creating content” have an average score of 30.9% optimization. This page you are reading is presently at 59%. That means it has a better-than-average chance to outrank competitors. (This is strictly speaking from the on-page content optimization perspective.)
Fine-Tuning for Conversion-Oriented Language: Maximizing Interest and Engagement to Align With Business Goals
In the process of optimizing your content strategy, there’s another critical step we undertake at liftDEMAND. It involves fine-tuning what we’ve written for language that maximizes interest. Writing is also adjusted to help increase action-taking and conversions.
We have special insights into the language that fosters interest and spurs conversion. We also understand the word choices that tend to deter engagement. (Our insights were developed by an extensive performance analysis of over 100,000 diverse advertisements… so we could best understand what converted and what failed to connect. Hint: Avoid negative words.)
We evaluate the content in its entirety and score each word. Well-written pieces from a professional copywriter should score at 500 points or above. This step is designed to ensure that your pages and posts capture attention and also compels readers to take action. This article achieved a score of 1,048. Effectively at the top range of the most experienced professional writers.
Crafting Emotionally Charged Titles: Amplifying Engagement Through Emotional Marketing Value
We are committed to optimizing your content strategy for success. Another pivotal step we take involves fine-tuning the title of your content to harness the power of Emotional Marketing Value (EMV).
A headline is often the first point of contact for your audience. We endeavor to create titles that resonate emotionally and instantly captivate attention. The goal is to craft headlines with the highest emotional impact. This makes it more likely for readers to see the headline and engage fervently with the content. The title for this article scored exceptionally high. It achieved an Empathetic impact… designed to bring out profound and strong positive emotional reactions. Where most professional copywriters will score 30%-40% in an EMV analysis, this article has a title with a score of 62.50%!
Curating Value: Building Authority Through Links
Linking out to high-authority, non-competitive sources is a crucial element of the strategy. By incorporating external links to valuable content, you showcase your thought leadership. You also demonstrate your commitment to enriching the digital landscape.
These links show your dedication to curating & contributing to the internet’s collective knowledge. We research all top competitors and evaluate valuable links for inclusion in content. For purposes of creating authority and being genuinely helpful, this article has multiple links.
(Pro tip: Be sure links are set to open in a new tab. That way your website page remains in the background.)
Ensuring Original Content: The Plagiarism Check
Originality is the bedrock of quality content. This is an imporant component to making your content interesting to search engines and to ensure you are offering a unique voice on a given topic. A comprehensive Copyscape test is conducted to guarantee that your content is unique and devoid of plagiarism. In this case, Copyscape found zero examples of similar content on the Internet.
(Pro tip: Citations from external sources might trigger duplicate content alerts. Recognize this is a sign of proper attribution rather than content duplication. If citing other works, be sure to reference the source with links.)
The Final Touches: Formatting and On-Page SEO Elements
With the content refined and verified, it’s placed in draft mode within the website. This is where your role comes into play – reviewing, editing, and approving the content. The content is meticulously formatted, and you’re featured as the author.
Additionally, relevant content categories are tagged to enhance discoverability. We also define core meta information for X (formerly Twitter) and Facebook/Opengraph. Basic on-page search engine optimization techniques are applied, optimizing key elements for improved search engine visibility.
Finally, the content must have internal links back to core sales pages. In total we have 18 important factors that we check to help ensure your content’s on-page optimization is on-track! This SEO checklist is fully integrated in our page editor. All clients have full access to this tool.
The Culmination: Achieving Content Goals With Fresh, Optimized, Impactful, and Authoritative Content
This content creation workflow culminates in the writing of fresh, unique content that’s strategically tailored for maximum advantage within search engines like Google and Bing.
Each step of this journey is marked by:
- Research, and
- A commitment to delivering content that resonates, informs, and engages.
It’s a strategy designed to achieve organic search success, optimize opportunity generation, and also to establish your brand’s domain authority and credibility in the digital realm.
Part 2 - A Picture is Worth 1,000 Words...
Crafting Visual Engagement: The Power of Compelling Graphics
In the dynamic landscape of digital content, the written word is undoubtedly powerful. Yet, in an era where attention spans are fleeting, the visual dimension plays a pivotal role. Visual elements captivate audiences and drive engagement. The creation of custom graphics is an integral component of our holistic content strategy. It serves as a potent tool in brand broadcasting and social media engagement.
From Text to Visual Storytelling: The Evolution
Once the content writing process reaches its conclusion, a new phase begins. It’s the transformation of words into visually captivating narratives. This process involves creating a custom graphic that seamlessly integrates multiple essential elements. These include: your brand’s logo, website URL, article title, and supporting imagery. This graphic is carefully formatted using your brand’s signature colors. The result is a cohesive and recognizable visual connection to your brand. (Coolors is a great tool to help establish core colors for your brand. Then as long as you work from the pallette it helps you generate, you’ll always use consistent colors for your design.)
Sharable Artistry: A Social Media Magnet
These custom graphics are more than eye-catching visuals – they are social media and blog traffic magnets. Designed with the intent of being shared across various social platforms, they act as powerful attractors, drawing audiences into the content ecosystem. The graphic becomes a visual preview, offering a tantalizing glimpse into the insights and value that lie within the article.
Unveiling Brand Broadcasting: The Synergy
The creation of these compelling graphics is tied to our brand broadcasting strategy. As we share your content via social media posts across diverse social networks, the custom graphic takes center stage. Its aesthetic allure and the promise it holds act as an enticement, compelling individuals to delve deeper into the content. It creates a visual element to help anchor the content within your website AND it serves as social media content! And it does more!
- This graphic element along with an article snippet can also make an appearance in an Email marketing newsletter. This is designed to celebrate your content and bring clients & prospects back to your website.
- The graphic is also broadcast directly to subscribers’ browsers even if they aren’t on your website. This “feed” can appear over 3rd-party websites. It immediately creates a reason for individuals to return to your online presence.
Our graphic creation becomes multi-purpose and dramatically increases reach and therefore content performance!
A Catalyst for Engagement: Igniting Interaction
In the realm of social media, engagement is the currency of connection. The custom graphic becomes a catalyst for this interaction. It sparks curiosity, prompts shares, garners likes, and encourages comments. With each share, your content’s reach expands, amplifying your brand’s voice and message across digital landscapes.
Visual Consistency: Reinforcing Your Brand
A brand’s appeal is more than its name and logo. It’s a multi-dimensional entity that encompasses visual aesthetics, values, and narratives. Custom graphics play a pivotal role in reinforcing this. The careful integration of your brand’s colors, logo, and website URL creates a consistent and cohesive visual narrative that resonates with your audience.
Innovative Synergy: Text and Image in Harmony
While the written content is the heart of your message, the custom graphic forms a symbiotic partnership with it. Text and image unite to create a comprehensive storytelling experience that caters to diverse audience preferences. For those who are visually inclined, the graphic acts as a gateway to the content that awaits them.
Beyond Words: Elevating Impact
In the digital arena, the power of visual content must be acknowledged. It complements, enhances, and elevates the impact of the written word. As our content strategy journey reaches its visual zenith, the creation of custom graphics represents the fusion of artistry and strategy. It’s a potent concoction that garners attention and drives meaningful engagement, fostering a vibrant and active community around your brand. The end result is an on-brand image like you see at the top of this page that’s designed to be socially shareable.
Expanding Your Content Horizons (We Can Help With These Too.)
Beyond the realms of blog posts and sales pages, there lies a world of possibilities waiting to be explored. To truly maximize the impact of your content strategy, consider these bonus strategies that extend its reach into new dimensions.
Convert your written articles into engaging podcast episodes. Repurposing content in audio form caters to auditory learners and allows you to tap into the growing podcast audience. Share insights, stories, and discussions that resonate with your target audience, enhancing your brand’s authority and reach.
Vibrant Video Production
Transform your written words into dynamic videos. Visual storytelling captures attention like never before. Create explainer videos, animated visuals, or video summaries of your articles. These videos cater to visual learners and perform well on social media platforms, increasing your content‘s shareability. (This strategy outline features such a video right at the top of the page.)
Compile a series of related articles into an e-book. This offers an in-depth exploration of a subject and serves as a valuable resource for your audience. E-books can be offered as lead magnets, enhancing your email subscription list and establishing your brand’s authority.
Leverage your content to create engaging quizzes that captivate your readers. Quizzes provide interactive experiences that draw users in, encouraging participation and sharing. These quizzes can serve as both educational and entertaining tools, fostering deeper connections with your audience while enhancing your brand’s engagement metrics. Leverage these quick quizes to help you build your mailing list by offering monthly drawings. Their submission becomes an entry. (You will see an example of this at the bottom of the page.)
By embracing these bonus strategies, you amplify your brand’s reach, engage diverse audience preferences, and reinforce your brand’s authority in multiple formats. The digital landscape offers a myriad of avenues to showcase your expertise – seize the opportunity to make your content resonate in new and exciting ways.
In the ever-evolving landscape of digital marketing, the journey to content excellence is multi-faceted and strategic. From the foundation of in-depth keyword research to the art of crafting emotionally resonant titles, from fostering authority through curated links to the visual allure of compelling graphics, and finally, fine-tuning for conversion, each step is carefully orchestrated to optimize your brand’s organic search success and amplify audience engagement.
This comprehensive approach, masterfully executed by liftDEMAND, transforms content creation into a powerful tool for establishing a robust online presence and driving conversions. Through a distinct combination of research, creativity, and technology, this content strategy guides you toward building authentic connections with your target audience and solidifying your brand’s authority.
Embrace this journey, for it is more than a roadmap – it is a gateway to a thriving digital ecosystem where your content flourishes. By adhering to these proven steps, you unlock the potential to harness the true essence of your brand, enhance your online influence, and forge evergreen content that will persist in the digital realm.
And if you decide you would like us to handle all of this for you, we have convenient and surprisingly affordable plans available.
Optimizing Content Strategy Quiz
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