by John Larsen | Apr 13, 2026 | AuthorityOxygen
Introduction: The Ownership Crisis Hiding Inside Your Marketing Stack Most accounting firms, insurance agencies, and financial planning practices have been paying for digital marketing for years. Websites, SEO, content marketing, ads. Some of them have been...
by John Larsen | Apr 12, 2026 | AuthorityOxygen
Introduction: AI Search Has Already Picked a Side (And It Might Not Be Yours) Something changed in how buyers find professional financial services firms, and most firms haven’t caught up yet. Or they’ve noticed the drop in organic traffic without...
by John Larsen | Mar 12, 2026 | AuthorityOxygen
Introduction: The Invisible Content Problem Draining Your Organic Pipeline Pull your website’s organic traffic data right now. If most of your search impressions come from people who already knew your firm’s name before they searched, you have a problem...
by John Larsen | Jan 9, 2017 | AuthorityOxygen
Let’s begin with the “Why” first. Each search engine is different in how it tackles indexing websites & ranking content for a keyword. So how does Google rank websites? You’ve likely been told that ranking in Google isn’t easy....
by John Larsen | Dec 30, 2016 | AuthorityOxygen
It may be tempting to wholesale copy content from other websites if you are desperate for content. This is one of the biggeast SEO mistakes you can make. If you intend to create a website that properly leverages SEO so it ranks well for a topic, attracts traffic, and...
by John Larsen | Dec 29, 2016 | AuthorityOxygen
The best SEO techniques include it with good cause… Here’s an easy to understand guide to the importance of on page optimization for small business SEO: 40% of a given site page’s ability to show up within Google & Bing is a direct result of...
