Am I Invisible? Step 1 of 12 - Your Details 8% It's the worst feeling to be building a business and feel like the market doesn't see you or hear you. There was a time you could just be in the phone book. Then you needed a website. Then you needed to be found on Google. Then social... ...Each time, the firms that adapted early got found and the ones that waited got harder to find. The ones that didn't act at all disappeared. Now AI is threatening to further filter who finds your firm. These 10 quick questions (about 5 minutes) reveal what may be blocking you in your local market. One final question about growth helps us tailor your review. What you get: An instant visibility score A live screen-share review of your local market within 2–3 business days. Zero cost, zero pitch, zero pressure. As a thank-you for your time on that call, an Authority Asset on a topic of your choosing written for your firm and localized to your market (A $150 value.) One of these assets took a Kerrville, Texas agency to #1 on Google and into Google's AI Overview for its related topic within a week. Eight months later, it's still there. This is an invitation from me to you. I've worked in banking, mortgage, insurance, investments, and accounting, and previously held Series 7, 63, and insurance licenses. For more than 30 years I've helped financial firms grow... generating more than $550 million in documented opportunities for my clients. I designed these ten simple questions to give you an instant read of your visibility and vulnerability in your local market. -John CEO & CMO, liftDEMAND Before we begin: We're asking for your first name and email now, not at the end. This is intentional.Every other tool like this hooks you into completing a survey and then demands your email to reveal your score. We think that's manipulative. So we're asking upfront. In exchange we commit to two things: we'll email you your preliminary results and analysis, and we'll periodically share genuinely useful insights about what's happening in your market. That's it. First Name(Required)Business Email(Required) WebsiteOnly if your website is on a different domain than your email address.Firm Type(Required)Select oneAccounting & BookkeepingCommunity Banks & Credit UnionsIndependent Insurance AgenciesIndependent Mortgage BrokersInvestment Advisory ServicesBusiness ZIP Code(Required)We use this to identify the firms competing with you in your immediate area. Has your firm ever shown up as a source inside an AI answer?(Required)If AI tools don't name your firm, prospects who ask them never hear about you. No, I don't think so Yes, occasionally Yes, we're cited regularly Maybe — I've never actually checked I'm not sure what that means Has your content ever pushed a competitor out of a top local result?(Required)Top local results are zero-sum: every spot you hold is one a competitor can't. No, and I wouldn't know how to check I look at Google sometimes, but don't track positions I track rankings, but haven't moved past competitors Yes, and we can point to where it happened What kind of content is on your website right now?(Required)How your content is built decides whether AI tools cite your firm or skip past it. Mostly template content supplied by a vendor A few original posts, but nothing regular Regular blog posts written in-house or by a freelancer Long, in-depth original articles written for our market I honestly haven't looked closely at what's there How closely is your content tied to your local market?(Required)Local signals decide whether search and AI treat you as the local authority or just another listing. Our site doesn't really emphasize our location We name our city in the header and on the contact page We have a few pages for specific locations Our content mentions local context, but isn't built around it Our content is built around our market throughout I'm not sure how our content handles this Is your content built to meet Google's standards for financial topics?(Required)Google holds money topics — what it calls YMYL, "Your Money or Your Life" — to a higher bar. Generic content reads as low trust and ranks lower. I haven't heard of those standards I've heard of them, but we haven't done anything specific We try to follow them, but there's no set process Every page is built to meet them I'm not sure How deeply does your site cover your main subjects?(Required)AI decides who to cite based on depth of coverage, not keywords. The basics — services and contact details Some educational content, but fairly surface-level We cover most topics, but not deeply enough to be the go-to source We cover our subjects thoroughly, in a planned set of connected articles I don't know how our coverage compares Could a competitor near you buy the same content strategy?(Required)If a competitor can publish the same content, search and AI have no reason to prefer yours. Yes — most firms here use the same vendor or content Ours is original, but a competitor could hire the same approach No — it's exclusive to us in our market I'm not sure Who owns the content on your website?(Required)Owned content keeps earning visibility for years. Rented content, and the visibility it built, disappears when you stop paying. Our vendor — we'd lose it if we left It's mixed — we own some of it We own all of it outright I'm not sure how our agreement works How often does your firm publish new, original content?(Required)Steady publishing builds visibility that compounds. Occasional publishing builds nothing. Rarely or never A few times a year About once a month Several times a month If you stopped marketing today, what would your firm keep?(Required)Design, content, and SEO are usually rented. What you'd keep is the visibility you actually own. Nothing — the design, the content, and the SEO all belong to someone else Our domain name — we'd be rebuilding everything else from scratch The site design, but the content and the SEO work would stop The design, the content, and the SEO built into it — all permanently ours I'm not sure what would actually remain Where does your firm stand on growth right now?(Required)Growth means different things to different firms — for some it's a bad word because they're ready to retire. Your answer helps us focus your review on what matters to you. We're not looking to grow right now We're growing steadily without much marketing We want to grow, but don't know where to start We want to grow, and we're actively investing in it We're already investing, but the results aren't there
