Big Budgets Shouldn’t Beat Better Local Financial Services.
We change who gets found. And that changes who wins. Our clients grow. Their clients are better served. Market Wisely™ with liftDEMAND.
We Work With Local Financial Firms Including:
- Accounting & Bookkeeping
- Community Banks & Credit Unions
- Independent Insurance Agencies
- Independent Mortgage Brokers
- Investment Advisory Services
$550M+
Documented client opportunities
1,250+
Clients served
since 2001
Exclusive
One client per industry
per zip code
Financial
financial services
OUR FOUNDER
From the Desk of John
CEO and Chief Marketing Officer of liftDEMAND
John A. Larsen
30+ years as a sales and marketing innovator across banking, accounting, insurance, investments, real estate, and mortgage.
I founded my first marketing agency in Seattle, WA, in 1993 to address a persistent challenge in financial services: how to attract more clients and cross-sell services effectively. From the start, we tackled ambitious projects with industry leaders:
- Launched the nation’s first self-directed 401(k) with Union Bank of San Diego.
- Brought mutual funds to market with MFS Financial.
- Expanded deposits for credit unions through strategic campaigns.
- Helped the nation’s top mid-market M&A firm attract high-value business owners.
In 2001, recognizing the seismic shift toward digital, I pivoted to online marketing. Since then, liftDEMAND has grown into a trusted partner for financial services firms seeking to break free from growth plateaus and win in markets where bigger-budget competitors are trying to crowd them out.
“The biggest marketing budget shouldn’t decide which financial firm a community trusts.”
Our Mission is Simple
We help local, entrepreneurial financial firms compete and win like the giants. These are the independent insurance agencies, financial advisors and CFPs, accountants/CPAs, bookkeepers, mortgage brokers, and community banks and credit unions that folks count on to manage their money and risk.
Too often, the best firm in a market isn’t the one that wins it. National brands and better-funded competitors buy the top of the page, and the genuinely stronger local firm gets out-spent and out-ranked, while the people who’d have been better served by that firm never find it. That’s the fight liftDEMAND exists for. We change who gets found, so the firm that deserves to win actually does.
Growth plateau
They’ve hit a growth plateau and are struggling to scale.
Fragmented vendors
They’re juggling multiple vendors and seeing disjointed results.
No clarity
They’re investing in marketing without clarity on what works.
How We Tilt the Fight in Your Favor
One firm per market type
Our Strategic Market Guarantee means we work with only one client per market type in your protected territory – and never your direct competitor. The firm across town can’t hire us.
A giant’s capability, priced for a local firm
For less than the cost of hiring an in-house marketing intern, you get a dedicated team and access to a Fractional CMO.
Built to compound over time
We establish the foundation first, then expand authority, campaigns, and follow-up as the data reveals where the greatest opportunities are.
Comply.Press
AuthorityOxygen
Perfect-10
The system that gets you found
We don’t hand you a single tactic. We build a coordinated stack, each layer supporting the next.
Built to compound over time
We establish the foundation first, then expand your authority, campaigns, and follow-up as the data reveals where the greatest opportunities are. The longer the system operates, the more coordinated, informed, and difficult to displace your market position becomes.
Some of Our Technology Partners
We leverage some pretty awesome technology to power our financial marketing systems and we work directly with our Partners to make sure our member clients always have the best that’s available to achieve their goals. Below you’ll find a sampling of some of our digital marketing strategy key partners.
Online Marketing Standards of Practice
At liftDEMAND we adhere to standards of practice as outlined by the BBB and the IWA of which we are active members.
- We promise to treat our online marketing clients in a fair and honest manner.
- We promise to offer our marketing services in a manner that instills a strong sense of trust and confidence in what we do.
- We place a high value on professional competence, character, integrity, fairness, commitment, and trustfulness and seek to integrate this into all of our online marketing services.
- We understand we are striving toward perfection. When issues arrive, we promise to deal fairly, own our mistakes, and do what we can to make things right.
Please click on the logos to the left for a complete copy of the standards governing members of each organization. If you have any questions about our online marketing standards of practice, please reach out to us as we would love to hear from you.
What Our Standards of Practice Mean For You:
We’re 100% Dedicated To Your Online Marketing Success!
Customer loyalty is critical to our business success. Our nimble, talented team is driven by our CARE principle to help you build your business. As such, we treat all of our clients as VIPs. (Learn more about our C.A.R.E. framework by clicking on each word…)
Creative
We strive to always deliver beautifully effective marketing elements and solutions on behalf of our clients. This includes:
- Social Media Marketing
- Content Marketing & Blog Posts
- Comprehensive Digital Marketing Campaigns
- Display Advertising
- Video Marketing
Attentive
We pay attention to the details and make sure our client’s messaging serves the broader purpose of delivering value to their clients. We promise to always put your band values first so that you create authentic connections with prospects and clients alike.
- Understanding the customer journey
- Communicating your values to your customer base and broader audience
- Maximizing customer engagement
- Ensuring the best user experience
Results-Driven
We tenaciously seek to help our clients perform better and better in their markets over time via meaningful and measurable objectives. There’s a reason we’ve already delivered over $550,000,000+ in documented opportunities to our clients.
- Increase your loyal customers
- Boost your positive reviews
- Maximize your visibility on search engines
- Deepen user engagement with your brand
- Improve overall ROI
Exceptional
We strive to be both the best value while offering outstanding excellence in support to our clients. Our clients know we aren’t the cheapest solution. Instead, they appreciate and value how we invest ourselves in their success.
A Proven Track Record of Value
With over $550,000,000 in new revenue opportunities generated for clients, we know how to create growth that sticks—and we back it with guarantees.
Strategic Market Guarantee
When you work with us we only work for you in your strategic market zip code(s). Other marketing firms gladly take on the same types of businesses even if they are practically next door to each other. We think that’s crazy! How can we possibly strategically help you be #1 in your market if we are doing the same work for your competitors? We believe you deserve the best chances to absolutely WIN in your market which is why we ONLY work with you in your defined strategic market!
Lifetime Design Guarantee
Our design guarantee is unrivaled in the industry. We create a website design that can grow and change with you. Need to update your design with a new logo? Need a new home page layout? Need an image refresh? We reserve Assisted Support hours so this work can be accomplished for you with zero additional cost. (If the scope of your changes are HUGE then we offer additional Assisted Support hours at a discounted rate.) We also keep the supporting technology updated and work with develeopers when there’s an issue all at zero cost to you.
C.A.R.E. Framework
The C.A.R.E. Framework reflects how liftDEMAND serves every client through creative marketing, attentive support, results-driven strategies, and exceptional communication. We listen closely, protect your brand voice, measure what matters, and keep you informed—because when creativity is combined with genuine care, meaningful results follow.
100% Happiness Guaranteed!
Our #1 priority at liftDEMAND is your happiness. We stand by our services and solutions 100%! If you have a challenge with what we deliver, we will solve it. Whatever it takes. Simply reach out to our Client Support Team. We’re here for you!
liftDEMAND: Your Key to Future Success
A Proven Track Record of Value
With over $550,000,000 in new revenue opportunities generated for clients, we know how to create growth that sticks—and we back it with guarantees.
100% Happiness Guaranteed!
Our #1 priority at liftDEMAND is your happiness. We stand by our services and solutions 100%! If you have a challenge with what we deliver, we will solve it. Whatever it takes. Simply reach out to our Client Support Team. We’re here for you!
Lifetime Design Guarantee
Our design guarantee is unrivaled in the industry. We create a website design that can grow and change with you. Need to update your design with a new logo? Need a new homepage layout? Need an image refresh? We reserve Assisted Support hours so this work can be completed for you at no additional cost. If the scope of your changes is significant, we offer additional Assisted Support hours at a discounted rate. We also keep the supporting technology updated and work with developers when there’s an issue—all at zero cost to you.
Strategic Market Guarantee
When you work with us, we only work for you in your strategic market ZIP code(s). Other marketing firms gladly take on the same types of businesses even if they are practically next door to each other. We think that’s crazy! How can we possibly strategically help you be #1 in your market if we are doing the same work for your competitors? We believe you deserve the best chance to absolutely WIN in your market, which is why we ONLY work with you in your defined strategic market!
C.A.R.E. Framework
The C.A.R.E. Framework reflects how liftDEMAND serves every client through creative marketing, attentive support, results-driven strategies, and exceptional communication. We listen closely, protect your brand voice, measure what matters, and keep you informed—because when creativity is combined with genuine care, meaningful results follow.
liftDEMAND – What’s in a Name?
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liftDEMAND
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Connect with the liftDEMAND team about building a complete profit generating engine for YOU.